Twitch Boosts Streamer Engagement with Third-Party Events

November 29, 2023

Welcome to Stream Report, a newsletter from Gaming Careers covering important news and updates in streaming and content creation.

In this issue: We examine Twitch's new initiative to integrate third-party events, delve into the ongoing debate about whether creators should be paid to cover games, and uncover the JerryRigEverything vs Casetify legal battle ignited over alleged design theft.

Twitch’s Third-Party Alerts and Activity Feed

Twitchs Third Party Alerts and Activity Feed
Twitch’s Third-Party Alerts and Activity Feed

Twitch has recently rolled out a pilot program that integrates third-party events into its Alerts and Activity Feed. This development aims to bring new features to the Twitch platform, potentially simplifying the workflow for streamers and enhancing viewer engagement.

Setting Up Third-Party Events on Twitch

Twitch now supports a variety of third-party events, ranging from merchandise sales to in-game interactions. To utilize these events, streamers must link their Twitch accounts to the corresponding third-party service. Here’s how:

  • Navigate to your Creator Dashboard and select the ‘Alerts’ section.
  • Create a new Alert Box or modify an existing one.
  • Choose the ‘Connect’ option to log into the desired third-party service.
  • Complete the authentication process to establish a connection between your Twitch account and the third-party service.

Creating Custom Third-Party Event Alerts

Streamers have the ability to create custom alerts, or “variants,” for different third-party events. These can be tailored based on specific conditions and can include unique images, sounds, and animations.

The current range of supported third-party events on Twitch includes:

  • StreamElements for merchandise sales.
  • Throne for wishlist purchases, contributions, crowdfunded purchases, suggested gifts, badges earned, and gift reminders.
  • Streamlabs for tipping, media sharing, merchandise sales, and charity donations.
  • CrowdControl for in-game interactions.

Enhancing the Streaming Experience

Twitch’s integration effort aims to provide streamers with more control and flexibility in managing their broadcasts. By incorporating third-party events into the Activity Feed and Chat & Events sections, streamers can offer a more engaging and interactive experience to their audiences.

What’s Next?

The integration of third-party events into Twitch’s Alerts and Activity Feed offers advantages for both streamers and viewers. Streamers gain a more streamlined setup, allowing them to focus more on content creation and interaction with their community. Viewers, on the other hand, can enjoy a more engaging and interactive experience, with diverse and creative alerts enhancing the overall quality of the streams they watch.

Learn More

Should Creators Be Paid To Cover Games?

Should Creators Be Paid To Cover Games
Should Creators Be Paid To Cover Games?

The gaming industry has been buzzing recently with a contentious debate ignited by Mike Rose, the director of No More Robots, regarding the game Spirittea.

In a Twitter thread discussing the launch of Spirittea, Rose highlighted his decision not to pay YouTubers for coverage.

Rose stated that numerous YouTubers requested payment for featuring Spirittea, a practice he found “weird and icky,” leading him to refrain from participating. This decision resulted in a noticeable lack of YouTube presence for the game despite its commercial success.

However, this viewpoint sparked a backlash from content creators and their advocates, arguing that creators deserve fair compensation for their work, given the low advertising revenue on platforms such as YouTube.

The ongoing debate underscores the financial challenges faced by content creators, who often depend on paid promotions to support their work. While some advocate for the necessity of paid content to aid creators, others express concerns about the potential bias this could introduce. This debate brings into question the authenticity of the content and the credibility of creators who receive compensation from game publishers.

Moving Forward

Rose has since apologized for his comments, recognizing the value of content creators’ work and pledging to further educate himself on this issue. However, the gaming community remains split, with ongoing discussions about the most ethical approach to game coverage and content creator compensation.

As the industry wrestles with these matters, it’s evident that a balance needs to be found between fair compensation for creators and preserving the authenticity of game coverage.

Learn More

JerryRigEverything Sues Casetify Over Design Theft

JerryRigEverything Sues Casetify Over Design Theft
JerryRigEverything Sues Casetify Over Design Theft

In a recent development that has captivated the tech community, popular YouTuber Zack Nelson, known as JerryRigEverything, is at the heart of a significant legal controversy. His unique Teardown designs, created in collaboration with device skin company Dbrand, are allegedly being replicated by successful tech accessory company Casetify.

JerryRigEverything’s Teardown Designs in the Spotlight

Introduced in 2019, the Teardown series features skins and cases that mimic the internal components of various electronic devices. The process involved disassembling devices, scanning their interiors, and digitally editing the images for production. Dbrand alleges that Casetify’s ‘Inside Parts’ line of phone cases closely resembles these Teardown designs, including specific digital manipulations and unique elements initially created by Dbrand.

Social Media: The Catalyst in the Dbrand vs Casetify Saga

This legal battle has quickly become a hot topic, and it’s not just due to the legal implications. The key players in this saga, especially Zack Nelson, have effectively utilized social media platforms like YouTube and Twitter (now X) to fuel interest from the wider consumer audience. Nelson’s active engagement in the discourse, highlighting the slow pace of the legal system in such intellectual property cases, has kept his followers invested in the developments.

Reaction Channels Amplify the Story

The controversy has been further amplified by reaction channels like Ludwig and MoistCr1TiKaL, well-known figures in the online community. Their coverage of the story has not only increased its reach but also added diverse perspectives to the discussion.

The Power of Digital Influence

As the story unfolds, it’s clear that the passionate response from the community reflects not only interest in the products associated with their favorite creators but also a deeper engagement with the creators themselves.

Learn More

News Highlights



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The founder of Gaming Careers with a borderline unhealthy obsession for cameras, microphones, and all things streaming. He gets mistaken for Stephen Merchant at least 5 times a day.

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