Twitch Streamers Get More Specific with New Content Labels

We delve into Twitch's new approach to mature content labels, explore the details of Twitter's new ad revenue-sharing program, and discuss Logitech's latest acquisition of Loupedeck, a Stream Deck competitor.


July 19, 2023

Welcome to Stream Report, a newsletter from Gaming Careers covering important news and updates in streaming and content creation.

Twitch Revamps Mature Content Labels

Twitch has introduced new Content Classification Labels to replace its previous Mature Content toggle for live streams. This change allows streamers to provide more specific details about the type of content viewers can expect to see.

The new labels cover a range of content, such as:

  • Mature-rated games
  • Gambling
  • Violent and graphic depictions
  • Drugs, intoxication, or excessive tobacco use
  • Sexual themes
  • Significant profanity or vulgarity

The system is set to automatically apply the “Mature-rated game” label to any games played with an Entertainment Software Rating Board (ESRB) of Mature. This label will be removed if the streamer switches to a non-M-rated game. The labels will also be automatically applied to Video on Demand (VOD) content.

Twitch clarified that this update does not alter its community guidelines, but instead offers more specific labels for content types. Streamers who fail to label their streams will receive an email warning, and the correct label will be applied. While streamers won’t be suspended for failing to accurately label their streams, repeated warnings could lead to their channel being locked for a certain period.

This update is one of several recent changes from Twitch. Earlier in June, the company introduced new ad rules which were later retracted following backlash from streamers. Recently, Twitch also announced a new “Partner Plus” tier that outlines the requirements for streamers to achieve a 70/30 revenue-sharing split.

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A Look at Twitter's New Ad Revenue-Sharing Program

In an attempt to stay competitive in the rapidly evolving social media landscape, Twitter has launched a revenue-sharing program for its creators. A few creators have already started receiving their share of ad revenues, marking a significant pivot in Twitter’s strategy to keep its platform appealing to content creators and advertisers alike.

The new program is designed to reward creators who drive engagement on the platform. The more a creator’s tweet sparks conversation and replies, the more ad views it generates, and consequently, the higher the payout. To qualify, creators need to have a verified account (Twitter Blue), have consistently high engagement over the past three months, and link their Twitter account to a Stripe account.

Early adopters of the program, such as Brian Krassenstein, Laura Wolff, and MrBeast, have reportedly received payouts of around $25,000. These figures represent their share of ad revenue over the last five months.

The launch of this program comes at a time when Twitter is facing stiff competition from other social media platforms. Meta’s Threads, for instance, has quickly gained popularity, amassing 100 million users within a week of its launch. Meanwhile, Twitter has been grappling with declining traffic since the beginning of the year.

Despite these challenges, Twitter remains hopeful. The company plans to expand the revenue-sharing program to include more creators in the coming weeks. As Twitter navigates these changes, it will be interesting to see how this new revenue-sharing initiative shapes the platform’s future.

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Logitech's Latest Acquisition: Stream Deck Rival Loupedeck

In a move to strengthen its position in the streaming market, Logitech has acquired Loupedeck, a company known for its editing consoles popular among streamers and creative professionals. The exact financial details of the deal remain undisclosed.

Loupedeck, initially known for its Lightroom editor, has evolved into a provider of advanced consoles for creative professionals. Its products, including the Loupedeck Live and Loupedeck Live S, are designed to compete directly with Elgato’s Stream Deck. Loupedeck even collaborated with Razer for its own Stream Controller.

The acquisition aligns with Logitech’s recent efforts to expand its footprint in the gaming and streaming space. Over the past few years, Logitech has acquired several gaming-related accessory makers, including Blue Microphones, Astro, and streaming tool Streamlabs.

The partnership between Logitech and Loupedeck aims to deliver a smoother experience for creators, potentially offering more specialized presets and better integration with Streamlabs. Logitech plans to leverage Loupedeck’s strong developer community and expertise in hardware-software integration.

This acquisition signifies Logitech’s commitment to empowering streamers, creators, and gamers by enhancing their experience across the Logitech product portfolio. As the streaming industry continues to grow, this move could help Logitech better cater to the needs of content creators and compete more effectively with rivals like Elgato.

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⚡ News Highlights

Newsletter edition:


Written by:

The founder of Gaming Careers with a borderline unhealthy obsession for cameras, microphones, and all things streaming. He gets mistaken for Stephen Merchant at least 5 times a day.


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