Earning on YouTube: New Requirements for the YouTube Partner Program
YouTube is making it easier for creators to monetize their content through the YouTube Partner Program (YPP). The company has lowered the requirements for access to monetization tools. Here are the key points:
To qualify for the YPP, creators now need to have at least:
- 500 subscribers
- 3 public uploads in the last 90 days
- either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.
Previously, the requirements were
- 1,000 subscribers
- either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.
Once creators meet the new threshold, they can apply to become part of the YPP and gain access to tipping tools like Super Thanks, Super Chat, and Super Stickers. They can also utilize subscription tools like channel memberships and promote their own merchandise through YouTube Shopping.
The new criteria of three video uploads per 90 days may pose a challenge for long video creators who may not have enough material to produce multiple videos within that timeframe, despite gathering millions of views. It’s worth noting that streaming on YouTube also counts toward your public watch hours.
These changes are currently applicable in the U.S., the U.K., Canada, Taiwan, and South Korea. YouTube plans to roll out the new eligibility criteria to other countries where the YPP is available.
YouTube will provide further details and discuss these new programs at the upcoming VidCon conference.
Twitch’s New Monetized Streamer Agreement: What You Need to Know
Twitch has introduced a new Monetized Streamer Agreement (MSA) that combines Affiliates and Partners under a single contract. Affiliates are automatically enrolled in the new MSA, while Partners have approximately a year to agree to the new terms.
The Terms of Service have also been updated to restrict all creators from simulcasting on live platforms other than mobile-first platforms. Previously, non-monetized creators could multi-stream anywhere. Ninja, a well-known streamer, had previously terminated his Twitch Partner contract to simulcast on multiple platforms. However, he has now chosen to replace Twitch with Kick due to these new restrictions.
The MSA represents a significant change in Twitch’s approach to its relationship with Affiliates and Partners. It aims to streamline the Monetized Streamer Program by eliminating distinctions between Affiliates and Partners, except for what appears on the Twitch Dashboard. The shift towards a terms-of-service model for Partners signals a departure from the personalized connection Twitch previously had with its Partners.
Section 2.1 of the MSA introduces a requirement for Affiliates and Partners to provide a consistent amount of live content, program quality live content, regularly interact with viewers, and respond to live viewers via Twitch chat. While the requirement is not clearly defined, Twitch has the discretion to remove inactive or infrequent creators from the Monetized Streamer Program based on content quality and viewer engagement.
Streamlabs and 7TV Build Integrations with Kick
Kick, the rising star in the streaming industry, has been making waves with its recent integrations with prominent streaming-based companies. This week, two major players, Streamlabs and 7TV, announced new integrations with Kick, reflecting the platform’s increasing appeal and potential.
The rise of Kick can be attributed, in part, to recent announcements made by Twitch. The introduction of Branded Content Guidelines and restrictions on simulcasting has prompted many streamers to seek alternative platforms.
As streamers flock to Kick, the platform has experienced significant growth in recent months. Its familiar interface and focus on empowering content creators have resonated with those seeking new opportunities beyond the limitations of other platforms.
Despite some lingering skepticism among streamers, particularly due to its association with the owners of the gambling website Stake, Kick stands out as a leading contender among the numerous “new” streaming platforms that have emerged in recent years.
